Connecting shoppers with small business

Grove makes it easy to shop from thousands of different small business with over 2 million products from across Canada.

Our Mission

At Grove, our mission is to enable shoppers to make socially conscious decisions when they shop. We strive to empower small businesses to compete with monopolistic online retailers such as Amazon and Walmart.

From our discussions with shoppers and small businesses, we have created a simple and intuitive browser extension which helps you find small business products while they shop. We help you identify products and stores which align with your values, making it easy to identify stores that are BIPOC and woman owned, or products that are vegan and socially conscious.

Our Values


Shoppers should be able to easily compare products of small businesses during their shopping experience.


Local vendors should have a platform to compete against big box stores.


Enabling shoppers to make informed and socially conscious purchases.